Building for the Agentic Future.

Website

The journey a user takes while interacting with the product.

Motion system

The aesthetics and visual elements of the product.

Brand guidelines

The rules that keep the brand consistent everywhere it appears.

User Interface

The whole product architecture.

Logo

The mark and wordmark the identity is built on.

Product Launch Video

The film that took the product to market.

Branding Application

The brand applied out in the world.

AI Architecture.

The structure of agents and tasks underneath the product.

Joined Aria Intelligent Solutions as their Founding Designer for their first AI agentic SaaS product: HarmonIQ. Built the brand from zero - logo, identity, brand guidelines, website, launch motion video - leading to a successful launch across industries. V1 interface below:

No logo, no visual language, no way to look like a serious product to enterprise buyers across Retail, CPG, and Pharma. Before a single client could trust it, it needed to look like something worth trusting. To tackle this problem I wanted to keep in mind three threads that would shape the design direction.

• Thread#1AI SaaS Visual "Slop":moreEvery AI product looks the same – gradient blobs, emoji icons, three shades of purple. HarmonIQ needed to stand apart in a category racing toward conformity.
• Thread#2Cross-Vertical Range:moreVarying industries don't respond to the same visual language. One identity had to flex across industries without diluting its personality.
• Thread#3Trust vs. AI Hype:moreAI branding leans futuristic and flashy, but enterprise buyers don't buy hype, they buy reliability. The brand needed to feel credible, not like a demo reel.

After establishing the brand look and feel, it was time to craft the UI. Having mapped out the information architecture with the director of AI solution delivery, I dove straight into building a Claude prototype to present to the team and start interacting for the beta launch.

Figma was used to refine screens, and build a design system that could be fed straight to Claude Code/Design.

Below you can see the transition from the initial prototypes to the launched beta.

From 0 to launch, in numbers. 16 weeks, product ideation start to public launch – 4 weeks ahead of an internal release. Launch Conversion: 2 new enterprise clients signed post-launch – plus existing clients opting into trials after seeing it in action.